Heeley

Heeley Parfums – Minimalist fragrance artistry from Paris. Now at scent amor.

Heeley Parfums is an independent fragrance house based in Paris, renowned for its clear, modern, and intellectually crafted niche perfumes. Founded in the early 2000s by British designer and self-taught perfumer James Heeley, the brand has since evolved into one of the most captivating names in the contemporary perfume world. At scent amor, your curated online destination for artistic and expressive perfumery, you’ll find an exclusive selection of Heeley’s most iconic creations – unisex fragrances that redefine elegance through compositional clarity and timeless restraint.

What makes Heeley Parfums truly unique is its refined balance between British understatement and French olfactory sophistication. These fragrances are minimalist in structure, yet profound in impact. They never seek to overwhelm – they unfold with quiet intensity, like a thought that lingers. Every Heeley creation is carefully composed down to the smallest detail: from raw material selection to the bottle design, from structure to storytelling. Heeley stands for olfactory intelligence and a new way of thinking about perfume – beyond gender, trend, and cliché.

James Heeley – From aesthetics to aroma
Born in Yorkshire, England, James Heeley studied Philosophy and Aesthetics at King’s College London. Originally trained in product design, his entry into the perfume world was almost accidental – sparked by a commission to design a perfume bottle. But instead of following conventional licensing models or enrolling in formal perfumery training, he chose a different path: autodidactic, independent, and experimental.

Today, James Heeley lives and works in Paris, composing all of his fragrances himself. He remains one of the few truly independent perfumers who unite creative vision and technical craftsmanship in one person. His design background is visible in every detail: structured compositions, clean lines, and high-quality materials. Yet his perfumes are far from conceptual – they are sensual, wearable, and surprisingly deep.

A philosophy of scent: Luxury through reduction
Heeley Parfums embodies a modern, conscious, and sustainable approach to fragrance. All creations are vegan, free from animal-derived musks, and produced in France under strict quality standards. In an era of olfactory overload, Heeley takes a different approach: focusing on fewer ingredients, precisely chosen and artfully balanced. Less becomes more – and depth emerges through restraint.

At scent amor, you’ll discover a carefully curated collection of Heeley’s most emblematic scents – each telling a subtle, evocative story. These are perfumes for individuals who see scent not as decoration, but as a form of identity.

Heeley Parfums at scent amor – Our curated selection
Sel Marin
A unique marine fragrance: salty, fresh, citrus-bright – with notes of lemon zest, seaweed, driftwood, and vetiver. Like a walk along the Atlantic coast – bracing, elegant, and full of light.

Cardinal
An ethereal incense scent that reimagines spirituality in modern form: luminous, white, and serene. Frankincense, amber, and myrrh – sacred and understated.

Esprit du Tigre
Inspired by legendary Tiger Balm: menthol, eucalyptus, and camphor. Fresh, spicy, and full of inner fire – a bold composition with an Asian twist and unexpected complexity.

L’Amandière
Soft almond blossom, freshly cut grass, freesia, and orange blossom. The essence of a French spring morning – green, floral, poetic.

Note de Yuzu
A French-Japanese hybrid: yuzu, grapefruit, and vetiver. Sparkling, electrifying, and modern – for lovers of radiant, citrusy freshness.

Why scent amor loves Heeley
At scent amor, we believe that perfume is an art form and a means of self-expression. Heeley captures this perfectly: a clear creative vision, artistic independence, and uncompromising quality – all translated into fragrances that resist categorization. Unisex, modern, conscious – and always distinct.

Our selection of Heeley Parfums is made for those who seek authenticity beyond the mainstream. For fragrance lovers who value clarity over excess. And for those who understand: true presence doesn’t need to be loud.

Now discover the world of Heeley Parfums online at scent amor – your destination for independent, artistic niche perfumery with depth and integrity.

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