Heeley - Jasmine Od – Extrait de Parfum - Floral

Heeley JASMINE OD NOW:  BUBBLEGUM CHIC Extrait de Parfum

The Exuberant Joy of Jasmine

With BUBBLEGUM CHIC, the new name for the fragrance formerly known as JASMINE OD, James Heeley has created a composition devoted entirely to the sensual power of Sambac Jasmine – radiant, intoxicating, and intense. The playful name nods to the childlike sweetness of bubblegum, yet the perfume itself reveals a mature, seductive, and opulent floral character. It is a creation that captures the fleeting beauty of jasmine and transforms it into an almost endless presence. Every breath becomes a celebration of joy, vitality, and unrestrained sensuality.

Jasmine, Tuberose, and White Musk

At the heart of BUBBLEGUM CHIC blooms Sambac Jasmine, rich, sweet, and profound – a flower long revered as a symbol of purity, love, and beauty. Surrounding it, creamy tuberose amplifies the narcotic power of the floral bouquet, adding voluptuous depth and an almost decadent sensuality. The composition is softened by the silken caress of white musk, which envelops the fragrance in a delicate veil of warmth and comfort. The result is immediate, direct, and deeply alluring – almost like a fantasy of pure desire that takes shape on the skin and lingers long after the first impression.

James Heeley and the Art of Extrait de Parfum

Through his collection of Extrait de Parfums, James Heeley seeks to present his most beloved raw materials in their purest, most concentrated form. BUBBLEGUM CHIC exemplifies this vision: the challenge of rendering the fleeting beauty of jasmine into a fragrance that endures has been met with both technical mastery and artistic imagination. Heeley magnifies the natural brightness of the blossom, pairing it with depth and mystery, creating a perfume that is both modern and timeless.

This is not simply a jasmine scent, but an olfactory reverie – a fantasy of innocence and seduction, delicacy and ecstasy, woven into a luminous floral aria. Experience the intoxicating sensuality of BUBBLEGUM CHIC now at scent amor.

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