Jorum Studio - Askr – Extrait de Parfum

Jorum Studio ASKR Extrait de Parfum

An Ode to Wood and Myth

With ASKR, Euan McCall unfolds a woody hymn within the world of unisex perfumery. Named after Askr, one of the first humans in Norse mythology, whose name also evokes the ash tree, this fragrance beats with the heart of that majestic wood. It opens raw and untamed, touched by the briny accents of driftwood, while pepper and chamomile weave their way into the air, before descending into the deep shadows of night where amber and incense rest in a warm embrace. In the hands of Jorum Studio, textures and colours are woven together, shaping a beguiling multisensory journey.

From Ancient Waters to Modern Forests

ASKR stands as a jewel of the Jorum Studio Mainline, a testament to the house’s mastery in creating fragrances that wrap the senses and stir the soul. Rising as if from primordial waters, it gazes upon ancient forests through a contemporary lens, fusing the depth of time with the clarity of modern artistry. The scent moves between darkness and ozone, where inky roots flow into papery driftwood and smoky resins, creating a rare harmony between land and sea.

The Artistry of Euan McCall

Crafted entirely by hand in Scotland, ASKR marries smoky, woody and maritime elements in a composition of rare complexity. It opens with the mineral touch of ash and salt, brightened by the herbal calm of chamomile and angelica root, lifted with elemi, Sichuan pepper and the green bite of galbanum. As it unfolds, the heart reveals the resinous warmth of elm, calamus and Atlas cedar, balanced with iris root, copal, driftwood and sea moss. The base lingers with amber, papyrus, vetiver and the aromatic whisper of woodruff – a finish that resonates long after it settles on the skin. This is not simply a fragrance, but a timeless narrative, echoing the past while speaking vividly to the present.

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