Pluck! – Extrait de Parfum -

The scent of green tomato vines

Jorum Studio PLUCK! Extrait de Parfum

The Wild Awakening of Scottish Nature

Deep in the heart of Scotland, where the rugged sea crashes against moss-covered cliffs, where untamed winds sweep across the wild Highlands and the air carries the salty freshness of the ocean, begins the story of Jorum Studio. The brand is an homage to the raw beauty of the land, the mythical power of nature, and the timeless craft of artisanal perfumery. PLUCK! is an extraordinary luxury niche perfume that captures this essence and translates it into a fragrance that touches you from the very first breath. Released as a strictly limited edition of only 721 bottles worldwide, this artistic niche creation tells a story of origin, courage, and creative freedom — a manifesto of wild beauty and the untamed spirit of Scotland that inspired its creation.

A Storm of Sensations on the Skin

PLUCK! is a sensual ode to the tomato — to nature, memory, and olfactory artistry. Sliced, crushed, whole, or chopped — so simple, and yet, the tomato brings such disproportionate joy. PLUCK! by Jorum Studio captures this fleeting emotion and transforms it into an artistic fragrance composition. Imagine an olfactory panzanella: ripe tomatoes of every shape and size, sprinkled with toasted pine nuts, a tear of fresh basil, a splash of balsamic vinegar, a drizzle of olive oil, and a delicate pinch of Sichuan pepper. Even the nurturing vine is not forgotten — crushed between your fingertips, releasing its deep green vibrancy. A fragrance that borders on pure indulgence.

The Culinary Inspiration

PLUCK! was born from a vivid personal memory of perfumer Euan McCall — a single, powerful sensory experience in Campania, home to the finest tomatoes in Italy. There, he discovered a simple yet unforgettable panzanella, a rustic tomato salad so perfect in its purity that it left a lasting impression. A decade later, he translates that moment into a luxury niche perfume that celebrates the essence of nature, garden-fresh abundance, and the poetry of memory.

McCall describes the intoxicating allure of tomato vines as one of nature’s most perfect aromatic creations. Pluck enough fruit from the vine and you are rewarded with a secret gift — a mysterious, resinous substance known as “tomato tar” that clings to the skin, a stubborn green trace whose intoxicating scent lingers for hours. PLUCK! captures this fleeting transition — between nature and body, between plant and soul — and translates it into an unforgettable fragrance.

A Fragrance Like a Summer Memory

The opening of PLUCK! is luminous, green, and aromatic: fresh tomato leaves merge with pine nuts, blackcurrant buds, basil, and a spark of Sichuan pepper. A delicate breeze of lavender and geranium lends depth and elegance, while beneath it all, the vibrant warmth of tomato tar, vetiver, and sandalwood begins to unfold. Balsamic fir notes wrap the composition, leaving behind a damp, earthy intensity reminiscent of the lingering scent of a Mediterranean summer evening.

Jorum Studio – Modern Niche Perfumery from Scotland

Jorum Studio embodies bold creativity and modern olfactory art. Founded in Edinburgh, the independent perfume house combines experimental compositions with meticulous craftsmanship and uncompromising attention to detail. Every creation is produced in small, carefully measured batches, ensuring individuality and artistic integrity. PLUCK! perfectly captures this philosophy: an artistic niche perfume that transforms landscapes, sensations, and stories into a living olfactory sculpture.

Euan McCall – The Creative Visionary Behind PLUCK!

Behind PLUCK! stands perfumer Euan McCall, founder of Jorum Studio and one of the most distinctive voices in today’s niche fragrance world. For McCall, perfume is more than scent — it is a creative medium that preserves memories, translates emotion, and transforms nature into poetry. For PLUCK!, he drew inspiration from a deeply personal moment: the aroma of sun-warmed tomato vines, the salt of the ocean breeze, damp herbs kissed by rain, and the primal rhythm of Scotland’s Highlands. This vision unfolds into an avant-garde olfactory artwork, merging intensity, wilderness, and meditative depth into one unforgettable experience.

PLUCK! at scent amor

PLUCK! is a luxury unisex niche perfume for fragrance lovers, collectors, and connoisseurs who seek the extraordinary. A scent for explorers who break free from convention and embrace individuality. At scent amor, you can experience PLUCK! — an invitation to discover the emotional power of modern perfumery and to step beyond the boundaries of the ordinary.

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