Laboratorio Olfattivo

Laboratorio Olfattivo – Where Perfume Becomes an Idea, an Emotion, a Language

Laboratorio Olfattivo is not simply a perfume brand – it is a creative space where fragrance becomes a medium for emotion, memory and artistic vision. Founded in Italy in 2009 by Daniela Caon and Roberto Drago, Laboratorio Olfattivo was born out of a deep passion for niche perfumery and a desire to give perfumers the freedom to create without compromise.

The house does not follow trends or marketing strategies. Instead, each fragrance begins with a concept – a story, a feeling, a fleeting moment. Every creation is the result of an artistic impulse, a poetic composition brought to life by world-renowned perfumers such as Jean-Claude Ellena, Cécile Zarokian, Lucien Ferrero, Pierre Guillaume and David Maruitte. These artists are given complete freedom to explore and express, with no commercial constraints.

The brand's motto could be the words of French author Jean Giono: "The gods create scents, humans make perfumes." This ethos runs through the entire identity of Laboratorio Olfattivo: perfumes are not products, but experiences – emotional landscapes rendered through raw materials and imagination.

The collection now includes over 20 Eau de Parfums, including cult favorites like Nerotic, Vanhera, Sacreste and Nerosa. Signature lines such as the bold and introspective “Laboratorio in Nero”, the high-concept “Master’s Collection”, and the beautifully composed “Viaggio in Italy” by Jean-Claude Ellena expand the house’s olfactory universe with vision and depth.

Every detail reflects the brand’s focus on integrity: the perfumes are made in Italy using high-quality ingredients, with elegant minimalist packaging and generous concentrations. Laboratorio Olfattivo speaks to those who view perfume as a form of identity and intellectual pleasure – not as fashion or fleeting indulgence.

Since opening its first boutique in Turin in 2015, and later its flagship store on Via Giolitti 5, Laboratorio Olfattivo has become a destination for perfume lovers from around the world. Now available in over 40 countries, the brand invites you to explore its creations in spaces dedicated to dialogue, discovery and inspiration.

At scent amor, we curate a handpicked selection of the most poetic and original fragrances from Laboratorio Olfattivo. This house reflects everything we stand for: freedom in creativity, honesty in craftsmanship, and emotion as the essence of perfume.

Discover Laboratorio Olfattivo now at scent amor – your trusted curator for the world’s most inspiring and artistic niche perfume collections.

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