
Czech & Speake – British fragrance culture between Jermyn Street, style and character
Czech & Speake is a British niche fragrance brand from London, founded by Frank Sawkins and shaped by the culture of Jermyn Street. At scent amor, No.88, Amber 7, and Vétiver Vert in particular...

Fischersund QUARTER TO FIVE (4:45) – When Reykjavík tumbles outside at 4:45 AM
Fischersund QUARTER TO FIVE (4:45) captures the moment when Reykjavík's nightlife meets the glaring light of an Icelandic summer morning. A roughly 20-year-old bar stool from Kaffibarinn was crushe...

D:SOL MMXVI – Mediterranean perfume artistry beyond the obvious
D:SOL translates Mediterranean atmosphere into modern perfume art – shaped by light, landscape, material, and memory. With AZURIS Eau de Parfum, the brand shows just how independent a fresh, salty-...

Extra Virgo Ritual Incense Sticks – Incense craftsmanship from Florence at scent amor
Extra Virgo from Florence reimagines incense sticks as a luxurious fragrance ritual. At scent amor, you’ll discover PANGEA, SACRED TOBACCO, MONTE KUSH, ORACLE, ANIMAL CAFÉ, and CACAO RITUAL - extra...

Launch - Niche fragrances by NUIT VAGABONDE – When the night lives on upon the skin
NUIT VAGABONDE tells the story of a night in three olfactory acts with NOCTURNE MEMORY – from encounter to intimacy to memory. CUIR DE PEAU, PEAU DE CUIR, and LA TRACE – The Dream combine French ni...

Discounts generate sales and liquidity in the short term, but they cannot fix a flawed cost structure. Those who permanently sell luxury goods at the lowest price will eventually damage the very va...

Behind the beautiful facade 1: The cheapest price wins the contract
The biggest damage from permanent discounts is not the lost profit from a single sale, but the loss of trust in the regular price. If customers only wait for the next promotion, luxury loses a cruc...

Escentric Molecules ESCENTRIC 02 Extrait de Parfum – the revolution becomes intimate
Escentric Molecules ESCENTRIC 02 Extrait de Parfum combines radiant freshness with the sensual warmth of Ambroxan. Discover Geza Schön, the success story of molecule fragrances and the first Berlin...

How Cheap Can Perfume Be? Part II – Pieper and the Contradiction of an Entire Industry
Consolidation Instead of a Family Business: After about 95 years, Pieper ceased to be an owner-managed company. The French Konckier family (Bogart Group) acquired all shares in order to counter thi...

AZMAN - when Dubai doesn't smell of clichés
AZMAN Perfumes combines the oud tradition of Dubai with modern niche perfumery and the creative signature of founder Husen Baba. AZMAN OH MY SHISHA! Extrait de Parfum by Sultan Pasha unites tea, ch...

ATARATMA – Scents for the Soul: When India, London, and Grasse merge into a new fragrance language
ATARATMA LONDON combines Indian fragrance culture with modern French niche perfumery and exceptional perfumers such as Paul Guerlain, Fanny Bal, and Caroline Dumur. High-quality LMR Naturals by IFF...

NUIT VAGABONDE – When the night lives on the skin
NUIT VAGABONDE transforms French niche perfumery into an intimate cinema of memory, skin, and desire. CUIR DE PEAU, PEAU DE CUIR, and LA TRACE, with NOCTURNE MEMORY, tell a nocturnal story in three...

How cheap can perfume be? When discounts destroy the market – and ultimately others pay the price
High revenue does not automatically mean a healthy business. Permanent discounts can eat into margins, damage the price perception of brands, and put the entire perfumery retail sector under pressu...

Kintsugi Perfumes KINGDOM COME – when the Middle Ages begin to smell divine
Kintsugi Perfumes KINGDOM COME Eau de Parfum translates the medieval world of "Kingdom Come: Deliverance II" into a modern unisex niche fragrance. Crisp apple, healing herbs, forest honey, frankinc...

L’Eau Maliz Portraits – four new fragrances, four facets of personality
The L’Eau Maliz Portraits Collection transforms four distinctive personalities into extraordinary Extraits de Parfum. AVANTI MAESTRO, DANSE AVEC MOI, KYRIOS, and VIAGGIA CON ME speak of creativity,...

When suddenly every fragrance wants to be niche
Suddenly, almost every fragrance wants to be a niche fragrance – but a high price, a heavy bottle, and a dramatic story don't automatically make an extraordinary perfume. scent news reveals what tr...

Astrophil & Stella – when great perfumers reach for the stars
Astrophil & Stella combines Italian fantasy with the distinctive signature of internationally renowned perfumers. The new Extraits PEPPERKORN and SAMBALIA tell the stories of two completely dif...

BeauFort London – British perfumery against the current
BeauFort London unleashes four exceptional niche fragrances in new transparent glass bottles: THE GRUDGE, CAPE WRATH, PYROCLASM, and SIRENIDE. Smoke, sea, metal, leather, and British myths combine ...










