scent news

When a review becomes a threat: What fair fragrance buying needs today

Reviews are helpful – but as a means of coercion, they poison trust. With niche perfumes, scent is subjective, but returns are a matter of rules: fragrance samples instead of "one spray" in the bo...

Perfume is content today. And that's precisely why it touches people less often.

Perfume is content today – and that's precisely what weakens many niche fragrances, even those that are "well-made." Read on to find out why releases, hype, and algorithms trade depth for instant i...

The tone has changed – noticeably, quieter, and often unpleasant.

The tone in retail has changed – noticeably and often unpleasantly. This Sunday report from the Scent News section – Between the Fragrances – tells of high expectations, a loss of communication, an...

Scent, memory and identity – why we smell the way we are

Why do some scents evoke a feeling of comfort and security? This essay explores scent as memory, identity, and emotional experience – beyond trends and ratings. A tranquil Sunday feature from SCENT...

When communication loses its warmth – our stance at scent amor

Communication has become faster, but not necessarily better. This scent news article from scent amor highlights why tone of voice, attitude, and friendliness in digital customer contact are conscio...