About pace, tone of voice, and the conscious decision to be friendly.
It's not a single moment you can pinpoint. No particular conversation, no specific email. It's more of a creeping feeling that has built up over months, maybe years. Communication feels different today. Shorter. More impatient. Sharper. And often strangely empty.
This shift is particularly evident in written communication, especially in customer interactions. Words stand isolated, without voice, without eye contact, without the small smile that would soften so much. Misunderstandings arise more quickly, the tone sours sooner, and patience becomes the exception.
This text expresses the shared stance of scent amor and its entire team. It was written by Georg R. Wuchsa – not as a justification, not as a lecture, but as an explanation. And as an invitation.
A quiet shift in everyday life
Communication is constantly available today. Messages reach us at any time, often unfiltered, often without any reflection. Writing is possible at any time, but taking time to think in between is becoming increasingly rare. Those who write often expect an immediate response. Those who reply are under pressure to respond quickly, correctly, and politely – all at the same time.
This simultaneity creates tension. What used to be dialogue is now often reaction: question, answer, next question. Little room remains in between for tone, context, or stance. Not because people don't want it, but because the framework hardly allows it anymore.
Added to this is an expectation that shows little tolerance. Things are supposed to work. Immediately. Seamlessly. Mistakes are no longer perceived as human, but as personal failures of the other person. Email becomes a projection screen for frustration and impatience – rarely a place for exchange anymore.
Two thumbs, little space – what's changing mobile communication
A factor not to be underestimated is the device itself. A large part of our communication now takes place on smartphones. Typed with two thumbs, on a small screen, on the go, between appointments. Greetings suddenly seem superfluous, friendly closings like unnecessary effort. What remains is the core of the message – efficient, but stripped bare.
This reduction is usually not meant to be unfriendly. It's pragmatic. But it comes across differently to the recipient. A message without a greeting, without context, without thanks quickly seems abrupt. Not because it intends to be, but because it lacks the necessary framework.
Many messages are also created while multitasking. Between conversations, while walking, while waiting. Attention is divided, patience is limited. Communication becomes functional. Dialogue becomes the exception. And this is precisely where misunderstandings arise.
When attitude becomes a conscious decision
All of this leads to a reality that is rarely discussed openly: communicating with customers can be exhausting. Not because people are difficult, but because of the environment. Friendliness no longer arises automatically. It requires a conscious decision.
Scent Amor's standards are clearly and deliberately high. We want to communicate attentively, respectfully, politely, and with empathy. Not with boilerplate text, not with detached language, but in a human way. It is precisely this standard that makes the challenge apparent.
It takes energy to avoid suspecting an attack behind short messages. It takes discipline to remain friendly when the tone is harsh. And it takes time to respond individually where standardization would be simpler. This work usually remains invisible to the outside world – but it is real.
Humanity is not an endless resource. Anyone who communicates daily knows this. Staying friendly when things are calm is easy. Staying friendly when things get difficult takes work. Nevertheless, that is precisely our aim.
Why tone matters to us
We are not writing this text to lower expectations or to explain ourselves. We are writing it because we believe in mutual understanding. In dialogue instead of confrontation. In communication that doesn't have to be perfect, but is respectful.
Scent Amor is also staffed by people. People who read, reflect, and respond. People who strive to understand concerns and find solutions. A friendly tone, a little patience, a brief greeting – all of these things make a difference. Not just emotionally, but in very concrete ways in our interactions.
Communication doesn't end in the inbox.
This shift isn't just digital. It's everywhere. In traffic. While shopping. In the city. At the checkout. In confined spaces. Patience is short, and people often look only at themselves. Friendliness seems like a detour, politeness like an option.
It often takes surprisingly little. A moment of attention. A friendly tone. The conscious decision to perceive the other person – not as a disturbance, but as part of the same moment. Not everything is meant personally. Not every delay is an affront. Not every mistake is intentional.
Our invitation
The tone we choose comes back to us. Not always immediately, not always directly – but in the long run. Communication is a mirror. It doesn't begin with the writing, but with our inner attitude.
Our request is simple and honest:
Let's treat each other kindly. Patiently, respectfully, attentively. Not perfectly. Not always. But consciously.
Treat others the way you would like to be treated.
This is not just a slogan. This is an attitude. And this is exactly the attitude we want to live by at scent amor – together with you.
A personal word in closing
If you've read this far, the first thing I want to say is: Thank you. Thank you for your time, your attention, and your willingness to engage with these thoughts. Especially in a time when so much is quickly skimmed, conscious reading is no longer a given.
Today, on the fourth Sunday of Advent, we stand at a quiet transition. The pre-Christmas season is drawing to a close, the wait for Christmas is almost over. Perhaps this is a good moment to pause. To take one or two of the thoughts from this article into our daily lives – not as a resolution, but as a quiet attitude. A little more respect. A little more kindness. A little more consideration for one another.
Perhaps the special atmosphere of these days will help. Perhaps it's simply the awareness that behind every message, every email, every encounter there is a person. Often, that's all it takes.
I would also like to take this opportunity to expressly thank all our customers who treat us with respect, friendliness, and appreciation every day. A look at the many reviews and ratings we receive through various channels clearly demonstrates how important this type of communication is to us – and how positively it is perceived. This is not something to be taken for granted. And it is anything but trivial.
This text represents the attitude that we at scent amor try to live by every day.
Your
Georg R. Wuchsa
Founder, operator – and above all, the soul of scentamor.de
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