Jorum Studio - phloem – Eau de Parfum

Jorum Studio Progressive Botany Vol. I PHLOEM Eau de Parfum

A tangled blaze of neon and salt

Like a trident painted in glowing neon, vascular blooms pierce the silver waters. A sky steeped in the sweetest pink floods a small coastal cottage, unleashing vivid dreams of a burning Selkie love whose kisses drown in briny waves. PHLOEM emerges as a contradictory weave of notes – wild yet refined, sweet yet spiced – a magnetic force that seduces before it enfolds. It thrives on the tension between extremes, its allure born from untamed, almost primal seduction.

The hallucinogenic heart of an olfactory paradox

Crafted by Euan McCall and hand-made in Scotland, PHLOEM balances precariously on the edge of opposing essences. Instinctively blended, they form a shocking, diffused bouquet of devastating attraction. A whirlwind of flushed skin, coastal murmurs, carnival pleasures, caviar, lipstick traces, and erotic whispers. The candied sweetness of saccharose is tempered by savoury spices, preventing the scent from tipping into excess. A damp breeze of nut-toned driftwood and the warm, resinous stickiness of styrax carry the composition into its final act, leaving a multi-layered, lingering trail.

From natural phenomena to vivid perfume artistry

PHLOEM belongs to the Progressive Botany Vol. I collection, a study of nature’s phenomena elevated into heightened sensory expression. This artistic series observes and augments the essence of the natural world to create complex, vivid olfactory responses – marrying botanical and synthetic materials. In PHLOEM, this vision becomes a marbled, psychedelic journey that resists conventional structure. Fruity brightness collides with spice and wood, evolving into a deep, long-lasting fragrance that shifts from playful sweetness to warm, resinous depth over hours. When paired with JORUM STUDIO NECTARY, it reveals an unexpectedly harmonious and artful duet.

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