Baruti Perfumes - 物の哀れ / Mono No Aware – Eau de Parfum

Baruti Perfumes 物の哀れ / MONO NO AWARE Eau de Parfum

The fleeting moment between light and memory

With MONO NO AWARE, Baruti captures the intangible: the delicate ache of impermanence, the silent beauty of a passing moment. Inspired by the Japanese aesthetic concept of the same name, Spyros Drosopoulos translates this feeling into a fragrance that does not strive to impress – but to resonate. Like a sunbeam on cherry blossoms, like a fading smile that still lingers in the air.

A fragrance like a quiet breath

The opening unfolds with the tender grace of cherry blossom – floral, ethereal, fleeting. It fades almost instantly, as if reminding you of what matters: that beauty lives in its transience. Then comes matcha tea, green and subtly bitter, adding meditative depth to the sweetness above. The scent begins to float – between tradition and presence, between weightlessness and stillness. The base is grounded by the warm embrace of Japanese cedarwood and musk – intimate, earthy, softly persistent. Like a thought that pauses. Like a silence that means everything.

Perfume as the soul’s quiet language

MONO NO AWARE is not just a perfume – it is a feeling. A subtle yet profound expression of melancholy, gratitude, and perception. Spyros Drosopoulos, neuroscientist and founder of Baruti, believes perfume is a sensory language. His creations are not designed to decorate, but to speak. The Greek name “Baruti” – meaning gunpowder – hints at the emotional power behind each composition. For this fragrance, he drew inspiration from the autobiography of American photographer Sally Mann, who referenced the idea of “mono no aware.” The result is a scent that does not entertain – but moves you. A fragrance of quiet rebellion, now available in the thoughtfully curated selection at scent amor, where perfume is not sold but understood.

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