PLUCK! by Jorum Studio: The essence of Scotland in a limited-edition masterpiece
Immerse yourself in the untamed soul of Scotland, where nature still retains its primal power. With PLUCK!, Jorum Studio presents an exceptional niche fragrance that is not just a scent, but a story.
The niche perfume PLUCK! is a time-limited release!
In a strictly limited edition of only 721 bottles worldwide, this niche fragrance captures the raw beauty of the Scottish Highlands and the salty freshness of the ocean. It's a unisex scent that captivates you from the moment you see it, blurring the lines between men's and women's fragrances . For us at scentamor.de , it's an honor to present this masterpiece, which fits so perfectly into our curated selection of unique niche fragrances and perfumes .
PLUCK! – The new fragrance revolution from Jorum Studio
A manifesto of wildness from Scotland - The untamed soul of the Highlands
With PLUCK!, Jorum Studio presents a fragrance that knows no compromises and reinterprets the language of nature. The rugged Highlands, the salty breath of the Atlantic, and the faint glow of mist over moors become olfactory images that are not pleasing, but rather full of character. PLUCK! is not a pleasing companion, but an invitation to leave your comfort zone and enter a landscape where wind, rain, and light write their own poetry. This fragrance is for people who want to experience, not just smell; for lovers who recognize in perfume a piece of lived freedom.
The inspiration behind PLUCK!
The creative mind is Euan McCall, perfumer and co-founder of Jorum Studio . His work follows neither fashion nor algorithm, but the intuition of an artist who weaves raw materials, memories, and landscapes into narratives.
The Sensual Ode to the Tomato – Nature, Memory, and Olfactory Art
PLUCK! – A Composition of Light and Shadow
A Storm of Sensations on the Skin
Sliced, crushed, whole, or chopped — so simple it may seem, yet the tomato offers us a disproportionate moment of pure joy. PLUCK! by Jorum Studio captures this fleeting emotion and transforms it into an artistic fragrance composition. An olfactory “panzanella”: ripe tomatoes in every shape and shade, sprinkled with toasted pine nuts, a whisper of fresh basil, a splash of balsamic vinegar, a drizzle of olive oil, and a delicate pinch of Sichuan pepper. Even the vine itself — the source of life — is not forgotten, crushed gently between the fingertips, releasing its vivid green vibrancy. A fragrance that borders on pure indulgence.
The Culinary Inspiration
PLUCK! was born from a vivid memory of perfumer Euan McCall — a single, intense sensory experience in Campania, the home of Italy’s finest tomatoes. There, he discovered a simple yet utterly irresistible panzanella, a rustic tomato salad so perfect in its essence that it left an indelible mark on him. A decade later, he translates that culinary moment into a luxury niche perfume that celebrates the pure essence of nature, gardens, and memory itself.
McCall describes the allure of tomato leaf as one of nature’s most perfect aromatic creations. Pluck enough fruit from the vine and a mysterious “tomato tar” begins to form on the skin — a stubborn green, resinous trace whose vivid aroma lingers for hours. PLUCK! captures precisely this fleeting moment, this quiet transition between nature and body, between plant and soul.
A Fragrance Like a Summer Memory
The opening of PLUCK! is bright, green, and aromatic: fresh tomato leaves intertwine with pine nuts, blackcurrant buds, basil, and the lively spark of Sichuan pepper. A gentle touch of lavender and geranium lends depth and elegance, while beneath it, the radiant warmth of tomato tar, vetiver, and creamy sandalwood slowly emerges. Balsamic fir notes wrap the composition, leaving a damp, earthy intensity that lingers — like the fading memory of a Mediterranean summer evening, suspended in time.
Jorum Studio – origin, attitude, craftsmanship
Jorum Studio was founded in Edinburgh and sees itself as a workshop for the art of fragrance. The creations are created in small batches, from composition to aging to bottling, in the company's own studio. Instead of aiming for mass appeal, the house focuses on character, precision, and narrative depth. The selection of raw materials follows a responsible understanding of quality; the formulation respects the integrity of the materials. The result is niche fragrances that don't need to compete for attention, because they quietly convince.
PLUCK! in the spirit of fragrance culture
In an industry characterized by rapid releases and interchangeable accords, PLUCK! acts as a counterpoint. This niche fragrance seeks not the applause of the first moment, but rather a bond over time. It reminds us that perfume is a cultural practice: a designed moment that connects identity, memory, and the present. This is precisely its appeal for connoisseurs who seek substance beyond effects.
Wearing moments and personality
PLUCK! by Jorum Studio unfolds its power when the air is cool and the skin is at rest. In the evening, the composition is particularly impressive because the deeper notes are given space to unfold. The fragrance works just as well on clothing as it does directly on the skin, where it develops a noticeably organic, almost mineral warmth. On formal days, it remains present and sophisticated; in free moments, it reveals its wild side—always controlled, never overwrought.
Durability, sillage and care
Longevity is in the upper mid-range, with a clearly perceptible aftertaste that extends into the late evening. The sillage initially remains concise and then retreats into an intimate aura that rewards closeness. Those layering the fragrance should proceed with restraint: A faint hint of delicate woods or a dry vetiver tincture is sufficient to give PLUCK! an additional dimension without disrupting its architecture.
The role of PLUCK! within the Jorum Studio narrative
PLUCK! fits into the Jorum Studio line as a chapter that combines the experience of nature with artistic reduction. It embraces the brand's artisanal rigor and looks ahead: toward fragrances that focus less on volume and more on nuance. This creates a perfume aesthetic that doesn't lecture the audience, but rather invites them – to listen, to see, to feel.
Why PLUCK! is important now
The present demands fragrances with attitude. While many releases follow predictable patterns, PLUCK! demonstrates how contemporary nature poetry can be when combined with modern formulation. This makes the fragrance relevant to a generation that values authenticity and recognizes craftsmanship without the need for display.
Our view at scent amor
At scent amor , we see PLUCK! as an invitation to rediscover perfume as art. The composition is a perfect fit for a fragrance collection that emphasizes personality and curated quality. Those seeking niche fragrances that are more than just beautiful surfaces will find their answer here. We recommend testing PLUCK! in peace and observing its development for at least an hour; only then will the fragrance reveal its inner architecture in its full glory.
Jorum Studio: Art beyond the bottle
Discover the entire world of Jorum Studio and other exclusive brands at scentamor.de . There you'll find a unique selection of special niche fragrances for women and men that will rekindle your passion for fragrance. And don't forget to explore the inspiring world of Georg R. Wuchsa , who, with his passion and expertise, is behind scentamor.de and scentnews.de , enriching fragrance culture with heart and soul. His commitment is to present you with the best and most exceptional fragrances.
Share your thoughts with us
PLUCK! by Jorum Studio tells a story – but every skin, every memory, and every perception writes its own unique sequel. What emotions does this niche fragrance evoke in you? Have you already tested it, or are you perhaps already wearing your own Jorum Studio experience on your skin? We're curious to hear your impressions and warmly invite you to share your thoughts, questions, and favorite moments with us in the comments below. Your voice brings our fragrance community to life – we look forward to hearing from you!
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