Heeley – Modern perfume art full of elegance
The new Extrait de Parfum in the niche fragrance collection by James Heeley
Heeley represents the successful combination of British understatement and French luxury . The perfume house was founded by James Heeley , a British designer living in Paris, who has secured a place among the leading brands in niche perfumery through his clear, minimalist style. His style is characterized by a deep understanding of aesthetics, puristic elegance, and a love of high-quality raw materials , which he transforms into luxurious niche fragrances in collaboration with renowned perfumers.
James Heeley is not a classically trained perfumer, but a self-taught artist who entered the world of fragrance through design. He views fragrances as architectural works of art , possessing a clear structure both visually and olfactorily. This approach gives each Heeley creation a distinctive character. The collection encompasses a wide spectrum, from fresh citrus notes to smoky leather accords, with impressive sillage and longevity.
The new Heeley models – Pomelo Crush, Phoenician Leather & Bubblegum Chic
In 2025, Heeley presents three new fragrance creations that perfectly reflect his creative range and the depth of his artistic approach: Pomelo Crush , Phoenician Leather and Bubblegum Chic .
Pomelo Crush is a fragrance that embodies summer. With a zesty opening of pomelo, grapefruit, and neroli, a vibrant freshness unfolds, reminiscent of a Mediterranean orchard. Floral nuances in the heart lend elegance, while a soft musk accord in the base transforms the fragrance into a modern signature scent .
Phoenician Leather is a luxurious reinterpretation of the leather theme. Formerly known as Phoenicia, the fragrance has been refined with subtle, smoky leather notes . Spices and resins blend with amber and vanilla to create a powerful, warm composition that exudes elegance and strength.
Bubblegum Chic surprises with a playful, gourmand jasmine composition . Originally known as Jasmin OD, it now shines in a special pink edition. Fruity notes and radiant jasmine sambac combine to create a fragrance that is both feminine and modernly unisex —a scent for those who want to stand out from the crowd.
Extrait de Parfum – The supreme discipline of the art of fragrance
All new Heeley creations are released as an Extrait de Parfum , the highest concentration in perfumery . Compared to an Eau de Parfum (approximately 12–20% fragrance oil) or an Eau de Toilette (approximately 8–12%), an Extrait de Parfum has a fragrance oil concentration of 20–30% or even higher. This makes the fragrance more intense, long-lasting, and complex – often just a single spray is enough to experience a multifaceted sillage throughout the day.
At Heeley, this concentration means that every accord—from the sparkling top note to the warm base—is perceived with impressive depth. Extrait de Parfum develops slowly on the skin, revealing its notes layer by layer and leaving a lasting impression that goes far beyond ordinary mainstream fragrances.
Heeley – The art behind the brand
James Heeley founded the brand with a clear goal: to create timeless fragrances that defy fleeting fashion. His vision is based on the idea that a perfume should be a statement —an expression of personality and style. To achieve this, he collaborates with master perfumers such as Karine Chevallier , Luca Maffei , and Céline Ellena , who are renowned for their creativity and craftsmanship.
The brand places great emphasis on sustainability , both in the selection of raw materials and in its packaging. Each creation is made in France and represents the fusion of traditional perfumery with modern, artistic approaches.
Pomelo Crush – Fruity elegance for summer
With Pomelo Crush, Heeley has created a masterpiece that combines the fresh effervescence of pomelo with subtle white blossoms and a delicate woody note. It's a fragrance that evokes summer feelings and captivates with its long-lasting lightness . It makes for a refreshing signature moment , especially in everyday life or on warm days.
Phoenician Leather – Leather and resins in perfect harmony
Phoenician Leather is a spicy extrait de parfum that elegantly interprets the art of leather. Dark leather is fused with resinous notes of labdanum, delicate vanilla, and amber. The result is a fragrance that exudes strength, character, and sensuality —perfect for those looking to buy intense niche perfumes online .
Bubblegum Chic – Modern flowers with a pink edition
The pink special edition of Bubblegum Chic takes the Jasmin Sambac theme to a new dimension. This fragrance is both playful and luxurious, with a gourmand touch reminiscent of sweet treats, but rounded off with elegant musk notes. It's a bold choice for those seeking unisex perfumes with character .
Heeley at scent amor
At scent amor, you'll find the complete Heeley collection, as well as the latest Extrait de Parfums Pomelo Crush, Phoenician Leather, and Bubblegum Chic. If you're looking for a unique signature fragrance that combines craftsmanship and luxury , there's no way around Heeley. Order now from scent amor and experience how perfume history blends with modern aesthetics.
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