Puig – The quiet giant of the fragrance industry
A Catalan myth with a global aura
Barcelona, 1914: At a time when Europe was teetering between elegance and upheaval, Antonio Puig Castelló founded a company that would make history. What began as a lip balm is now one of the most powerful fragrance companies in the world – and yet Puig remains True to its origins: family-run, aesthetically cultivated, strategically visionary.
Over a century later, the company not only carries some of the most famous fragrance brands in the world – it shapes olfactory currents From Paris to New York, from Tokyo to São Paulo. And with a portfolio that ranges from luxurious niche fragrances to iconic bestsellers.
From Paco Rabanne to Byredo: Fragrance icons in the Puig portfolio
Hardly any other company understands it like Puig, To combine niche perfume and mainstream without diluting the essence of the brand. Paco Rabanne , today known as Rabanne modernized, is one of the best-selling men's fragrances worldwide with “1 Million” or “Phantom”. Carolina Herrera With “Good Girl” and “Bad Boy” it delivers iconic statements for self-confident fragrance wearers.
But Puig also knows how to do haute perfumery: With brands like L'Artisan Parfumeur , Penhaligon's or the sculptural fragrance design by Dries Van Noten a completely different target group is addressed – fragrance lovers who are looking for character, depth and artistic expression.
In 2022, Puig also secured a majority stake in Byredo – the Swedish cult brand that stands for modern unisex perfumes such as "Bal d'Afrique" and "Mojave Ghost." And in 2024, the entry into Dr. Barbara Sturm , one of the most renowned skincare brands of today.
A fragrance empire with a family-run backbone
Despite all its size, Puig Not a faceless corporation . CEO Marc Puig, grandson of the founder, leads the company with care – and a clear vision: luxury should remain accessible, fragrance art inspiring, and brand management responsible. The 2024 IPO was not a capitulation to the capital market, but a demonstration of strength: Puig remains majority family-owned and yet operates as a global player.
The strategy? High-quality brands owned by ourselves, creative freedom for the creators, professional distribution worldwide. This creates a balance between commerce and culture that is rare in the perfume industry.
| Key figure | Value |
|---|---|
| Sales (2024) | €4.79 billion |
| Net profit (2024) | approx. €531 million |
| EBITDA (2024) | €969 million |
| Employees | approx. 11,000 worldwide |
| Production volume | over 300 million fragrance bottles per year |
| Fragrance market share | approx. 11% (selective fragrance) |
Values with vision: What drives PUIG
Behind the global success of PUIG It is not just capital or strategy – it is a clear stance. The group sees itself as creator of desires , as guardian of a world in which emotional experiences are at the center of this vision: Courage , integrity and a deep-rooted sense of aesthetic excellence .
With the motto "We craft bold dreams" PUIG is committed to the creative power of beauty – be it in the Haute Parfumerie , the modern fragrance art or in creative storytelling around their brands. It's about more than growth: It's about cultural relevance , the desire to create a feeling with every fragrance – and a lasting impression with every brand.
The company remains true to its Catalan roots: family-run, value-driven, and globally active. This mix of tradition and innovation makes PUIG a rare phenomenon in today's cosmetics conglomerate – authentic , culturally influential , future-oriented .
What this means for you at scent amor
For you as a fragrance connoisseur, Puig is not an anonymous company, but a Curator of great fragrance stories . Many perfumes that you love or will discover later bear the fine signature of Barcelona. Penhaligon's sophisticated signature fragrances up to Dries Van Noten's olfactory couture pieces .
And even if a fragrance like “Good Girl” is found in millions of bathrooms, it was developed with the same attention to detail as a limited-edition unisex fragrance from Byredo. Combining intimacy and international success makes Puig an exception.
So next time you scentamor.de When you browse, pay attention to the label – you might discover a little piece of Puig in your new favorite fragrance.
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