Laconic. Less is more – Eau de Parfum

KV by Kateryna Vel'menko – LACONIC. LESS IS MORE – Eau de Parfum

KV by Kateryna Vel'menko LACONIC. LESS IS MORE: discipline expressed through scent

KV by Kateryna Vel'menko LACONIC. LESS IS MORE is a niche fragrance built on restraint. It does not seek attention; it creates order. This is a perfume about structure, composure, and quiet authority—designed for everyday wear, for work, for moments that demand focus rather than display. Its elegance is controlled, its presence measured. Here, less is not absence, but precision.

KV by Kateryna Vel'menko LACONIC. LESS IS MORE: citrus as a clean architectural line

The opening is crisp and deliberate. Bergamot and lemon introduce a fresh yet slightly tart brightness that immediately establishes clarity. Black pepper adds a dry, spicy edge, sharpening the silhouette without overpowering it. Early on, elemi brings a subtle resinous transparency, grounding the citrus notes and adding depth. Nothing feels playful or decorative—every element serves structure.

KV by Kateryna Vel'menko LACONIC. LESS IS MORE: orris, cedarwood, and inner order

At the heart, the fragrance reveals its disciplined core. Orris lends a dry, powdery elegance—cool, refined, and never softened for comfort. Beneath it, Virginian cedarwood forms a linear, architectural framework that gives the composition stability and poise. This phase feels calm, focused, and purposeful, making the scent particularly suited to professional environments where clarity enhances productivity.

KV by Kateryna Vel'menko LACONIC. LESS IS MORE: sandalwood, leather, and modern woods

Sandalwood plays a central role in the composition. Creamy, modern, and quietly warm, it adds depth without disrupting the fragrance’s clean lines. A refined leather note introduces materiality—smooth, controlled, and polished rather than animalic. White musks keep the scent close to the skin, while modern woods add a contemporary dryness to the base. The result is a true unisex perfume, effortlessly worn by both women and men, particularly in smart-casual or formal settings.

KV by Kateryna Vel'menko LACONIC. LESS IS MORE: strength without performance

The vision behind this fragrance is precise: a person with a strong character, a clear mind, and a demanding yet fulfilling career. Originally imagined as a scent for a woman who values focus and composure, the composition remains intentionally open. KV by Kateryna Vel'menko LACONIC. LESS IS MORE speaks to anyone who understands that presence does not require volume. It is a niche perfume for those who appreciate unusual fragrances without believing that every perfume must burn bright like a firework.

KV by Kateryna Vel'menko: fragrance, design, and craftsmanship as one

The brand KV by Kateryna Vel'menko approaches perfume as an art form—capable of expressing emotion, memory, and identity—and extends this philosophy consistently into design. The bottle was created in-house by co-founder Samad Alkhaja and reflects a minimalist yet sophisticated aesthetic. Its sleek, rounded form and clean lines are inspired by the earth’s topography.

The design concept evolved during travels through the Piedmont region of Briaglia in northern Italy, surrounded by the Italian Alps. Two defining elements shape the bottle: the handcrafted porcelain cap and the mountain-embedded base. The transparent, hand-polished glass allows the colour of the fragrance to remain visible, while the porcelain cap stands as a work of art in itself—each one handcrafted and individually hand-painted to evoke a vibrant summer sky above distant mountains.

The packaging completes this vision. Luxurious yet sustainable, it is entirely free from plastic and petroleum-based materials. Produced by a small family-owned business, the box is made from high-quality materials and designed to be reused long after the fragrance is removed—perfect for storing personal keepsakes. Behind this apparent simplicity lies a complex global supply chain, bringing together multiple specialised suppliers and artisans. A simple design, achieved through deliberate complexity.

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