Ann Ringstrand - Ground – Eau de Parfum

Ann Ringstrand GROUND Eau de Parfum

A quiet fragrance of inner alignment

GROUND by Ann Ringstrand is more than a fragrance – it is a silent act of self-connection. As part of the designer’s premiere scent collection, this perfume reflects her Scandinavian design ethos: reduction, clarity, and emotional depth. GROUND was created to support your relationship with yourself – with a calming, airy character that gently grounds and centers You. This is an aromatic scent with green tonalities, subtle spice, floral transparency, and soft earthiness – contemplative, quiet, and deeply present.

From green clarity to mineral depth

The fragrance journey begins with a cool, spicy opening of cardamom, cistus, and Hedione – a molecule known for its fresh, airy, jasmine-like radiance. First introduced in the 1960s, Hedione is valued for its ability to “open up” a composition, adding lift and diffusion while enhancing other ingredients. It was Firmenich, one of the world’s leading fragrance producers, that played a key role in bringing Hedione to the perfume industry and cementing its status as a modern classic.

At the heart of GROUND, green violet leaf, bitter galbanum, and Iron Alpha unfold – a synthetic note by Firmenich that emphasizes powdery iris and violet with soft, woody and almost metallic nuances. Iron Alpha brings a calm elegance and a sense of mineral stillness to the composition. It is also developed according to green chemistry principles and represents a new, responsible approach to fragrance formulation.

The base of GROUND is a silent promise of inner anchoring: hay, styrax, vetiver, Virginian cedarwood, and musk form an earthy, dry signature that lingers gently on the skin. This woody-green foundation grounds You softly but steadily – unobtrusive yet enduring, like a breath beneath the surface.

Scandinavian scent design as emotional language

Ann Ringstrand, co-founder of HOPE Stockholm, created GROUND as a fragrance that doesn’t aim to impress – but to bring You back to Your presence. Each note was composed in collaboration with artisan perfumers from Grasse, with the same precision and natural elegance that characterizes her fashion. The result is a scent that feels like a perfectly tailored garment: effortless, natural, and close to skin. A fragrance that does not speak louder than You – but walks with You, quietly and with intention.

GROUND is a scent for those who are not searching – or no longer need to. You don’t wear it. You carry it.

Ann Ringstrand and her motivation

“In recent years, I’ve taken a remarkable journey that led me to start a new design brand – one that speaks to the senses and bridges urban life with indigenous wisdom. My story began as a designer and co-founder of the Swedish fashion label HOPE. Despite our success, I often felt trapped in a high-speed life, missing emotional fulfillment and true presence. That insight awakened a desire in me to reconnect with myself and the world around me.

On the path out of that fast-paced rhythm, I discovered the power of the senses. Through smell, touch, taste, and sound, I began to experience life more fully and consciously connect with my environment. That realization became the foundation for my new creative journey. I wanted to design products that were not only aesthetically beautiful, but emotionally intelligent – merging the ancient with the modern, the personal with the universal.

Inspired by my own transformation, I founded a brand that invites people to reconnect – with themselves and with their surroundings.”
– Ann Ringstrand

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