Between olfactory opulence and Italian esprit: How Xerjoff seduces the world of niche fragrances and transforms luxury into fragrance.
Who is behind the Xerjoff brand?
At the heart of the Xerjoff brand beats the creative vision of a man who knows how to redefine luxury: Sergio Momo , designer, entrepreneur, and lover of exceptional aesthetics. With a clear mission – to elevate the art of perfumery to a new level – he founded Xerjoff in Turin in 2007 together with Dominique Salvo. Sergio Momo is not a classic perfumer, but a passionate curator who works with a keen sense for materials, formal language, and olfactory power. Under his creative direction, niche perfumes are created that not only enchant but also tell stories – of distant lands, historical epics, great emotions, and the magic of the moment.
“Xerjoff combines Italian creativity and craftsmanship together to create outstanding perfume blends of luxury” Sergio Momo
The history of the Xerjoff brand
The birth of Xerjoff was a counter-proposal to mass-produced goods, an artistic statement in an increasingly standardized world of perfume. From the very beginning, it was clear: these are not products that are created here, but works of art in fragrances. Each perfume bottle is designed with the same dedication as the fragrance within – made of Murano glass, with gold ornamentation, housed in leather cases. But it is not just the visual luxury that sets Xerjoff apart. It is the rare, often purest raw materials that are sourced from all over the world and composed with masterful precision in Italy. In collaboration with perfumers such as Chris Maurice, Jacques Flori and Laura Santander, intense fragrance concentrates are created – sensual, complex, long-lasting. An ode to opulence, without ever slipping into arbitrariness.
Xerjoff's relationship with the ATP tournaments
That Xerjoff is more than just a perfume brand is also demonstrated by its surprising connection to the world of sports. For several years, Xerjoff has been the official fragrance partner and silver sponsor of the ATP Tour – particularly of the tournaments in Turin, the brand's hometown. It's a liaison that seems unusual at first glance, but upon closer inspection, it's a perfect fit: The ATP Finals are an event full of precision, elegance, and international renown – just like Xerjoff. For each final of the event, which will take place in Turin from 2021 to 2025, a specially curated fragrance will be presented, olfactorily capturing the atmosphere of the match, the excitement on the court, and the celebration of the moment. Luxury and performance, power and refinement – at Xerjoff, even sport becomes a stage for the art of perfumery.
Discover the Torino collection by Xerjoff here
The importance of the Xerjoff brand in the niche perfume market
Xerjoff has long been one of the iconic names in the niche perfume world . The brand has succeeded in combining classic haute perfumery with contemporary coolness – and in doing so, appeals to a global audience that uncompromisingly values quality, originality, and impact. Whether opulent oud fragrance, beguiling rose dreams, or avant-garde molecular structure: Xerjoff offers an olfactory diversity that is second to none. The collections – above all XJ 1861 , Join the Club , Shooting Stars , and Oud Stars – appeal not only to collectors, but also to a new generation of fragrance lovers who see perfume as an expression of their personality. And this is precisely where Xerjoff's strength lies: every fragrance is a statement – intense, luxurious, self-confident.
The best fragrances from the niche fragrance collection of Xerjoff fragrances
At scent amor, we have carefully curated the most beautiful Xerjoff compositions. These include NAXOS , an intoxicating honey-tobacco dream with lavender and cinnamon – a modern classic with a Mediterranean soul. Or ERBA PURA , fruity, radiant, hypnotic, with a vibrant amber base that is addictive. For oud lovers, ALEXANDRIA II unfolds its spicy-balsamic aura like a royal cloak. TONY IOMMI – DEIFIED , a fragrance that blends heavy metal, incense, and patchouli into a dark, sweet mystery, exemplifies the brand's artistic freedom. And with LA CAPITALE and LAYLATI , Xerjoff shows that even bright strawberry notes and floral nuances can shine with glamorous sophistication. Each of these fragrances is available at scent amor – ready for you to discover.
How is the Xerjoff brand connected to the niche fragrance brand Casamorati?
Another treasure in the Xerjoff universe is the revival of the historic niche perfume line Casamorati – a brand founded in Italy in the 19th century and long considered lost. Sergio Momo breathed new life into it, preserving its romantic heritage and translating it into modern fragrance compositions that combine nostalgia with innovation. Casamorati is Xerjoff's more playful, emotional sister: fragrances such as BOUQUET IDEALE , ITALICA , and LA TOSCA enchant with powder, milk, flowers, and vanilla – they speak of opera houses, boudoirs, and old love letters. Despite their individuality, both lines are united by the same aesthetic: uncompromising quality, artistic presentation, a touch of Italian magic. The niche fragrances of the Casamorati brand can also be found in the curated collection of scent amor.
Immerse yourself in the world of Sergio Momo and discover his vision of extraordinary and fascinating niche perfumes at scent amor.
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