Ferry Hansen - When a fragrance journalist becomes a creator
You might know him as one of the most familiar voices in the German fragrance scene. For over two decades, Ferry Hansen, as Beauty Director at Men's Health and Women's Health, interviewed the world's most exciting perfumers – from Jean-Claude Ellena to Olivier Polge . He was writing about perfume when others were still talking about accessories. But at some point, simply observing isn't enough anymore. At some point, you want to do more than just talk about it; you want to create it.
And so his journey began – not as a marketing project, but as a sabbatical that became a creative liberation. In Grasse , the heart of perfumery, Hansen worked side by side with perfumer Hyacinte Cassam Chenaï . Here, a composition was born that challenged everything we thought we knew about fragrance development. No brief, no second version, no corrections. Just a moment of clarity – captured in a single perfume: No. 1 .
Between white blossoms and desert heat
No. 1 is more than a fragrance. It's a space where heat and opulence meet. You stand in the blazing desert of Abu Dhabi, the sand burning, the horizon shimmering. Then a door opens – and you step into a private club, air-conditioned, mysterious, filled with lush bouquets of white flowers: lilies , azaleas , jasmine , and tuberose .
What follows is not a transition, but a glide. The air is filled with the scent of black tea with almond milk , chocolate , cinnamon , and caramel — gourmand , yet controlled. Then the interior: oud wood , leather , tobacco smoke , a warm cannabis accord . And yet the floral beginning remains perceptible, like a distant echo.
Ferry Hansen deliberately broke down the classic fragrance pyramid. Instead of being divided into top, heart, and base notes, the composition remains fluid. The white blossoms permeate all layers, becoming a signature that lingers – and interacts with the skin until it almost becomes a part of you.
Luxury as an attitude – not as a label
Over 90 exquisite ingredients, processed in high concentrations, create a complexity that is not loud, but profound. No. 1 is not mass-produced, but made in small batches – with partners who work locally, fairly, and uncompromisingly in terms of quality. Every bottle, every spray bulb, every label is carefully considered.
This luxury isn't the promise of a price, but an attitude: time, care, precision. Ferry Hansen understood that true opulence has nothing to do with ornamentation, but with substance. With the patience to let a perfume rest until it embodies the moment itself.
When two worlds collide - Ferry Hansen and Georg R. Wuchsa
Georg R. Wuchsa has known Ferry Hansen for decades. Their paths crossed repeatedly – whether at industry events or during Hansen's time as Fragrance and Beauty Director at Men's Health . Conversations about raw materials, trends, and perfume aesthetics became moments of quiet agreement. For both of them, it was never about volume, but about depth, style, and attitude.
Perhaps that's precisely why scent amor is paying close attention to this new brand. Because Ferry Hansen Perfumes embodies a clarity that has become rare in perfumery: a return to the roots, coupled with the courage to forge one's own path.
The visual language of elegance – a bottle for a No. 1
Together with Christian von der Heide (Atelier von der Heide), Hansen designed a bottle that is both iconic and understated: an object of stillness that doesn't seek to seduce, but rather possesses a commanding presence. The campaign photography by Robert Grischek , inspired by Yves Saint Laurent , underscores this attitude – aesthetic, clear, with a touch of 1970s haute couture.
The Ferry Hansen Perfumes brand is not a fleeting hype, but the statement of a man who has observed the world of fragrances for decades – and now speaks his own olfactory language with precise calm.
No. 1 by Ferry Hansen - A luxury niche fragrance with a lasting impression
What remains is not an effect, but a resonance. No. 1 lingers like a memory: soft, warm, quiet. Floral elegance floats over dark wood, while sweet notes slowly fade away. You sense the moment when everything comes together – and then separates again.
Whether and when scent amor will include this fragrance in its curated universe remains to be seen. But one thing is clear: something big is on the horizon. A niche fragrance that reimagines art and craftsmanship, a luxurious niche perfume that avoids gimmicks – and a brand that could fundamentally change the world of perfume.
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