The Eternal Love of Perfume
Even as a child, Bruno Jovanovic was fascinated by the human sense of smell. He studied fragrances, smells and everything related to them with great enthusiasm. He remembers that it was his mother's scent that made him feel safe and gave him the feeling of her presence. During his time in France, Bruno's love of perfumes grew. He often escaped from high school to the department store across the street, where he got lost in the perfume displays.
After graduating with a degree in physics and chemistry from the Université Pierre et Marie Curie, he enrolled at the French perfume school ISIPCA, where his teachers included Dominique Ropion. Bruno graduated with top marks and moved to New York. There he worked at IFF, right next to the office of Sophia Grojsman, one of America's most famous perfumers.
For example, she was involved in Beautiful by Estée Lauder and later created Paris by Yves Saint Laurent, Eternity by Calvin Klein and Trésor by Lancôme. Bruno Jovanovic spent more than 20 years between New York and Paris creating some of the most famous perfumes in the world. Among many others, he created the fragrance "Monsieur" from Frédéric Malle's "Editions de Parfums" collection. 
The Search for the Essential
Both intellectual and artistic, Bruno draws inspiration from artists and philosophers. He seeks the essential, deconstructs and simplifies. He also takes into account time, its influence on the maturation of raw materials and their final olfactory form. He borrows his motto from Kant: "Beauty is universal and has no concept". Bruno Jovanovic is able to create both art and sensitivity with his creations.
He is an open, modest dreamer who often combines ideas, scents, images or words. "I find it just as fascinating to convey the feeling of being 20 olfactorily as to interpret the velvety texture of a yogurt," says Jovanovic.
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