AI as Perfumer at Neandertal:
It's a radical shift in perspective.
Artificial intelligence doesn't think in terms of nostalgia, ego, or vanity. It has no memories, no childhood, no personal olfactory memory. Instead, it analyzes molecules, raw material tensions, contrasts, and olfactory archetypes with a precision that can't replace human intuition, but can shift it. That's precisely where its strength lies.
AI and Neandertal: Niche Fragrances
For Neandertal, this AI designs niche fragrances that don't aim to please. It doesn't work in a pleasing way, but structurally. It deconstructs classic fragrance families, combines archaic raw materials with synthetic clarity, and creates perfumes that appear raw, minimalist, and deliberately unembellished. No decorative sweetness, no perfume theater—but tension, texture, and depth.
The AI as perfumer follows no fashion. It knows no trends, only data, proportions, and effect. This results in fragrances that seem almost alien: cool, mineral, animalic, sometimes irritating, often fascinating. Perfumes that don't tell stories, but make assertions.
In the context of Neandertal, this makes perfect sense. The brand stands for primal origins, for the moment before civilization, for scent as instinct. AI translates precisely this into a new era: not emotional, but precise. Not nostalgic, but consistently forward-looking.
This form of perfumery poses questions:
What remains of scent when you remove the human element from the equation? What does identity smell like without memory? And how radical can a niche fragrance be if it doesn't have to please?
The answer lies in these creations. They are not compromises. They are experiments. And that's precisely why they fit Neandertal.
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